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Shawn Collins: Thank you for connection us. Today I'm speaking next to Lily Shen of eBay, and we're active to be discussion around a few of the different holding they are doing next to the associate programme finished in attendance. I poorness to thank Lily for winning the occurrence to verbalise next to us and facial expression pass on to hearing what you have to say.

Lily Shen: Thanks, Shawn. I'm emphatically thrilled to utter beside you and patently expression fore to sharing some more intelligence. We have a lot of heady property active on, so, yeah, by all odds looking transmit to it.

Shawn: Great. One article that I am enquiring in the region of it, if you could let me cognize and the forty winks of the audience, what sets eBay's Affiliate Program apart from the opposite associate programs that are out there?

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Lily: Sure. I can't really speak for separate associate programs per se, but I do have to say that the eBay Affiliate Program offers a genuinely combative payout, very assured to use tools, and the uncomparable breadth and understanding of products that are currently on eBay.

In terms of our repayment today, we pay out on both ACRUs, what we telephone Active Nearly Registered Users, and we pay everywhere from $12 to $22. We also pay on the rev stock certificate squad everywhere from 40 to 65 percentage of revenues generated to eBay purchaser affiliates, and that launched honorable advanced second year and it's proven to be outstandingly delighted for several of our publishers.

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In position of the marketplaces, we have an surprising distance across and insight of products beside done 50, 000 categories, and even just in Q3 we had 584 a million new listings value-added to eBay collective. We likewise have a world beingness in concluded 33 markets beside users from all state on all sides the world, so we emphatically grant a remarkable resort area for our affiliates and our publishers to be victorious.

Shawn: Great, sounds unusual. Can you detail me a micro more active numerous of the tools and raw materials that eBay has innovated to abet affiliates to succeed?

Lily: Yeah, positively. We in actuality have a devoted unit here conscionable looking at products, tools, and structure for the eBay Affiliate Program. We have a cipher of tools that our affiliates draw on to really get them up and moving with alacrity.

To start, we have a adjustable destination implement which forthwith allows affiliates to compose traceable associate golf links to any eBay URL. We basically this time period launched an RSS provender setup that unmistakably creates RSS feeds that involve affiliate links. We give free APIs for our affiliates, and meet a couple of months ago we launched an API plug-in borer that allows affiliates to behaviour every investigation and become more comfortable next to eBay's API background in Excel.

We likewise have hub pages, extraordinarily vibrant parley boards, and colony newsletters et cetera. I don't cognise if you are sensible of this, but we are certainly sounding to launch in likely the opening fractional of 2007 a service called AdContext, which is a contextual advert trade goods that will allow affiliates and our publishers to vitally pinch numerous secret message and put the wares on the site, and we'll au fond send for the complacent from the holiday camp and phony up the record listings that will assistance our affiliates be most impressive. We're currently in of import mode at the moment.

Shawn: So is that for sale to all affiliates or a moment ago a select circle of affiliates?

Lily: This is at the moment invite-only.

Shawn: OK. Gotcha. As far as engaging the eBay affiliate community, are you victimization any generous of Web 2.0 methods for interface or have any events or any kinds of holding to get in touch near the affiliates and living in contact?

Lily: Yeah, surely. We have a devoted squad of portrayal managers some present at eBay and on the Commission Junction side, and we direct many, umteen of our top accounts. We if truth be told do have a unit of time newssheet that goes out that provides superfine practices, trends, service statistics to our publishers. As I mentioned before, we have incredibly stirring conference boards, and we besides taking hold an period invite-only affiliate peak for our top publishers, and we run this in comparable with our developer's meeting. This yr we are superficial to habitus that out even more and have an affiliate line at the developer's conference, too.

In appendix to that, we have intensely broad pages on the affiliate tract that provides prizewinning practices for our affiliates who are genuinely sounding to go after about any nature of firm ideal. We are ever superficial for new way to part figures and allow affiliates to really pass on with each other than as healthy.

The free is really the staff of life and dairy product of eBay's business, and that is absolutely the aforesaid thing for eBay's affiliate federation. We knowingness that it is really primal that we hone the associations near them direct and acquire from them.

Shawn: Great. As far as the nothing like types of affiliates, here are so many an types of affiliates out there, is at hand a particular sort of associate that is in the main much undefeated beside your affiliate program?

Lily: I wouldn't say it depends on a business organisation model, per se. We have a thoroughly miscellaneous portfolio of affiliates travel from fulfilled and portals and SEO, purchasing examination sites. We have car boot sale tools, dependability enticement affiliates and distinctly paying activity affiliates.

We found what makes peak affiliates self-made is smaller number more or less the model they engage, as a business of information many of them engage twofold models, but what genuinely determines near success is nearby smooth of dedication to innovating: uncovering new holding and really optimizing what complex. The heavens is unendingly shifting as all right as the marketplace, so we brainstorm that those who are genuinely loyal to it discovery cosmic natural event in it.

Shawn: Great. For affiliates from the newbies up to the tough ones, do you have any unique tips and ruse to assistance them maximise their income near the affiliate program?

Lily: Yes. We really provoke our affiliates to e'er judge roughly speaking the end consumer and remain abreast of not lonesome commercial enterprise trends but as well commodity trends. Obviously for this break period it would be the PS3, Wii, the Xbox, etc. Some new top affiliates rightful this prehistorical time period have only reinforced sites in a circle these products and have simply inverted the assemblage to eBay. That's pretty fascinating. We genuinely awaken our affiliates to support on top of that. I would say it's truly hard-wearing to try new belongings and to truly optimise universe on the grades that you see in the assemblage that we equip you. A lot of our affiliates have been dominant that way.

Shawn: OK. I know you have associate teams all about the global. Do you have any tips for affiliates that deprivation to increase over and done the US borders as an affiliate?

Lily: Yes. We have programs in well-nigh 20 countries today. We govern them in a incredibly decentralized manner, and so we endorse the stress of fix in our affiliate programme. I genuinely inspire the affiliates to investigation the marketplace itself and read between the lines the end users there, but likewise spend quite a lot of circumstance concerned the programs of all of our countries.

You may brainwave that the much mature markets may be more the same in quality. For example, you may want to beginning with English muttering countries if you're now in the US. You may poverty to inaugurate near the UK, Australia or Canada and you've got a springboard to launch into one of the another markets. I would unambiguously say pass incident localizing your satisfied satisfactory for it to ask to the end client in the English bazaar. I would say that geo-targeting has helped our affiliates a lot as well.

Shawn: OK. I've been sharp-eared a lot about affiliates difficult to comedy about with some video and manoeuvrable handset. Do you see either one of those playing a part near the eBay affiliate system of rules in the neighbour future?

Lily: Yes, categorically. In expressions of ambulatory it show business a role in the programme and we're superficial to trademark that even larger. We're in actual fact actuation a situation off our API likely in the prototypic partially of adjacent period of time that will genuinely enable affiliate following for a lot of the kindred that are property mechanised apps for eBay. What we genuinely poorness to do is permit affiliates to level in this space. Certainly in position of video, we believe it's a giant chance and we're honorable protrusive to manual labour with a few affiliates now superficial to conspire this new and bracing scope as capably. We'll by all odds have more rumour to come in.

Shawn: OK, unusual. I got quite a lot of announcements in the past time period that Project Rover and how the associate system has transformed next to that?

Lily: Sure. Project Rover is really a new HTML chase methodological analysis. We travel this in charge to grow less the numeral of redirects users may stalk to cut back on side cooky obstruction and to allow for more global structure improvements. The affiliate program itself hasn't really denatured. We're simply looking for new way to promote the infrastructure for our affiliates and to trade name material possession easier. Our cognitive content is to simply give more on the spot and long-term benefits to our publishers with the work. I'd say that the program itself hasn't denaturized. We're vindicatory hoping to product belongings a cut above for them.

Shawn: OK, that makes gist. That's all the questions I had. Do have any remaining updates or info just about the associate program?

Lily: I reckon I overgrown a lot near the questions that you had. I meet deprivation to say that we genuinely advance our affiliates to initiate and to mental measurement and to deliver us beside natural action on property that we could be doing finer as good. We're really present to spoon over our publishers and we're fevered for a lot of the new and coming initiatives resonant out in 2007, such as ad contacts in the pop off our API. Thank you.

Shawn: Thanks a lot. Thank you to Lily Shen eBay for change of integrity us. For more information affiliates can go to affiliates.ebay.com to apply and cram more about the program. Thanks a lot, Lily.

Lily: Thank you.

Shawn: Great. Take trouble.